On-Running Cloudsurfer Womens Running Shoes
Fast feels good and looks even better for female athletes. The Women’s Cloudsurfer challenges you to go faster. The women’s model provides the right fit for the female foot and adapts to a lighter impact. 13 CloudTec™ elements balance each step, stimulate your muscles and tone your body.
An active sole for a unique running sensation.
“Natural running” is a hot topic in innovative running shoe design. With their minimal construction, today’s latest running shoes give movement back to the foot and call on the body to maintain an active running posture. The result: stronger muscles and fewer running-related injuries. Adapting to minimalist shoes does not happen overnight, though. And many a runner may fall by the wayside in the long adjustment process. That’s why, with its unique new running shoe, On of Switzerland has taken the next smart step.
On has integrated an “active sole” into its running shoes. In doing so, it’s managed to anticipate what human foot evolution has not yet achieved since streets were invented: It prepares the running muscles for landing and lets the runner glide smoothly into the step. For the push-off the sole changes again, providing the hardness needed to move away with explosive force. The new On sole makes natural running a light and fast experience that trains the body correctly and gives the wearer a fun new running sensation. The activation of the running muscles reduces the risk of injury and shortens recovery times with no adaption time needed. The Swiss technology has already earned international innovation awards, and has been patented all over the world.
How does On’s active sole work?
It’s the patented CloudTec™ system that’s at the heart of On’s active sole technology. With its radically new design, the sole absorbs both vertical and horizontal forces when the runner’s foot hits the ground. The On sole features three-dimensional elements or “clouds” made of highly flexible circular pieces of rubber.. When the foot hits the ground, these elements bend back and, with their inbuilt slight instability, they activate the body’s running muscles and its postural control. Activation and 3D deformation allow the foot to glide smoothly into its step. Once on the ground, the “clouds” lock together providing a solid foundation for an explosive push-off. Hence, this innovative technology provides cushioning only when absolutely necessary and at the correct moment: the runner feels as if they are landing on sand yet pushing off from a hard running track. The result: a light, fast and highly efficient running movement. By activating the running muscles, the technology also helps reduce the risk of injury and shortens recovery times. There’s scientific evidence too: independent studies by Zurich’s Federal Institute of Technology have shown that On’s active sole substantially reduces athletes’ heart rate and lactic acid levels.
On AG is a young Swiss sports company based in Zurich. The team of sports scientists and running enthusiasts around world-class athlete Olivier Bernhard (triple world champion and six-times Ironman winner) have set themselves a simple mission: to elevate running to a fun sport. On has already earned the prestigious ispo Brand New Award for Sports Innovation, and continues to win technology and design prizes all over the globe. The CloudTec™ system has received worldwide patents. 18 months after market launch, On running shoes are available at over 500 running specialists in 18 countries across Europe, Asia-Pacific and North America.
- Running Shoes